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Agenda 2021

TUESDAY 6 JULY | 14:00-17:00

Agenda 2021 Programme

The travel industry has been dealt another severe blow with the removal of Portugal from the green list, zero destinations added to the green list, and seven countries placed on the “red” list.


So how are travel operators preparing to endure the months ahead? Can the industry survive another summer of uncertainty? What will the long term repercussions for the sector be if holiday favourites remain off the map - and quite simply, how can the UK travel industry survive the summer?




14:00-14:10: Welcome and introduction



Sophie Griffiths

Sophie Griffiths

Editor, TTG



14:10-14:40 - Summer 2021: Analysing consumer and trade appetite for travel

After the government’s June traffic light announcement, David Trunkfield explores the findings of PwC’s latest research into consumer trends and how far consumers are itching to get away this summer, or if they’re likely to give international holidays a miss this year. Plus he reveals exclusive findings into trade research and how travel leaders plan to endure the months ahead.

David Trunkfield


David Trunkfield

Hospitality and leisure lead, PwC



14:40-15:20 - Johan Lundgren: How to survive another summer of uncertainty
The boss of easyJet talks travel, testing and take off in the wake of the government’s latest announcement as he discusses how easyJet plans to ride out another unpredictable summer.

Johan Lundgren


Johan Lundgren

Chief executive officer, easyJet



15:40-16:20 - Cash crunch: What does this summer mean for the long-term prospects of the travel industry?

September is notoriously a difficult period for the travel industry as bills are paid at the end of summer and the next Atol deadline for many companies beckons. And after another summer of uncertainty and concerns about the end of furlough in September, this panel explores what next for the sector, how can agents plan for the rest of 2021/22, plus how much of a seismic shift might the new Atol rules pose for the trade?

 Martin Alcock Jo Kolatsis Alan Bowen

Martin Alcock

Director, The Travel Trade Consultancy

Jo Kolatsis

Themis Advisory

Alan Bowen

Legal advisor to the Association of Atol Companies

16:20-17:05 - The Big Interview... with Huw Merriman, chair of the transport select committee

Has the government failed the travel industry? Huw Merriman has been a rare champion of the travel sector as it continues to be battered, bruised and ignored by much of Westminster. TTG editor Sophie Griffiths asks Huw Merriman what more the industry can do to win the support of government, whether we can expect any changes going forwards, and how the sector can ensure travel is never again forgotten by Westminster.

Huw Merriman


Huw Merriman

Chair of the transport select committee





Following the key findings being shared during the event, all attendees will be emailed a complimentary copy of the latest TTG/PwC Agenda 2021 report.

Authored by TTG and PwC, this mid-term report will look into how the appetite for international travel is evolving among consumers in 2021, whilst answering some key questions about what the shape of the industry will look like as it emerges from the crisis.

Research among travel company leaders will look into how the industry is defining the future - while a consumer study completed for the report in mid-June, will lay bare consumers’ sentiments towards future travel.

In association with


Supporting partners

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU