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B2B Marketing Executive (UKIMEA)

£Competitive

London, United Kingdom

Our goal at Intrepid Travel is to give every customer who travels with us the Best Travel Experience Ever, whether they book with us directly or through one of our agent partners. With specific focus on working with travel agent partners, this role is responsible for ensuring this vital segment of our business is supported and continues to grow, in addition to ensuring that our team of Partnership Growth Managers have all the tools they need to support the trade. You will support our Marketing Manager (UKIMEA) in ensuring that our industry initiatives in the UK, Ireland, Middle East, Scandinavia and Africa continue to be successful, and coordinate the day to day marketing of Intrepid to front line, customer facing agents.

 

POSITION PURPOSE:

  • Alongside the Marketing Manager (UKIMEA), the B2B Marketing Executive is responsible for the day to day implementation of the Intrepid Group’s industry marketing strategy for the UK, Ireland, Middle East, Scandinavia and Africa regions
  • Work on a calendar of activity to engage travel agents with the Intrepid Group brands and through engagement increase lead generation and sales growth.
  • Working as part of the wider Marketing team the B2B Marketing Executive will be required to be involved with general marketing activities on an ad hoc basis, including attending travel shows
  • Execute and support all aspects of brochures production for UK, Ireland, Middle East, Scandinavia and Africa
  • Ensure all activity is within budget, drives sales and brings a strong ROI

QUALIFICATIONS AND EXPERIENCE:

  • 1+ years’ marketing experience
  • Excellent communication skills to inspire industry partners, staff and to represent the brands
  • Knowledge of the EMEA travel market and broad personal travel experience
  • Clear alignment to Intrepid Group values and culture

 

OTHER SKILLS AND ATTRIBUTES:

  • ‘Can do’ pragmatic attitude with a strong personal drive to achieve
  • An understanding of agile marketing, ensure the team identify and focus their collective efforts on high value projects and then continuously and incrementally improve the results overtime.
  • An understanding of and belief in Intrepid Groups core values
  • Excellent communication skills to inspire stakeholders and represent the brand
  • Strong organisational skills to deliver multiple projects to deadline and budget and work under pressure
  • Ability to work independently and in a team

 

IMPORTANT NOTES:

  • This is a rewarding job with a very dynamic company.
  • Working in marketing can be demanding at times and requires dedication and close attention to detail.
  • At busy times you may be asked to work additional hours to help clear work (especially when the deadlines for major projects are approaching).
  • Flexible approach: Be prepared to support ad-hoc marketing projects as requested by the GM Europe Marketing.
  • Company goals: Be prepared to get involved in other ad-hoc marketing team tasks as they arise relating to the marketing and wider company goals.

 

All outcomes are measured by Key Performance Indicators (KPIs) determined each year.

 

Annual Operational Accountabilities

Benchmark Measure

Growth in UK, Ireland, Middle East, Scandinavia and Africa agent sales

  • Annual £ Revenue

Profitability

  • Responsible for contributing to the annual industry marketing plans, with close monitoring and control of budgets throughout year
  • % marketing spend and discounts

Strategic Brand Positioning

 

  • Execute and deliver the annual marketing strategy and plans with the Intrepid Group’s key agency partners
  • Ensure PGMs and industry teams are fully briefed and connected with all campaigns and live promotions
  • Coordinate the delivery of campaign and artwork requirements including point of sale and any digital collateral.
  • Deliver the brochure and distribution plans with industry partners
  • Support the Intrepid Loves Agents channels of communication
  • Execute FAM trips effectively, on budget and ensure they’re used as a tool to drive an increase in sales from participants
  • Coordinate the planning of industry and retail events and ensure we deliver on the follow up
  • Act on own initiative to monitor, evaluate and report on competitors’ industry marketing activity.

Publications

  • Written copy to be descriptive, inspirational and enticing yet accurate and a reflection of reality. The very highest standards of grammar, spelling and accuracy are required
  • Reproduction standards for published work (pictures, graphic, maps and text) to be maintained to existing high standards or improved upon. This will involve copy-editing, writing and close checking of material before printing or digital publishing
  • The B2B Marketing Executive is responsible for delivering the UK, Ireland, Middle East, Scandinavia and Africa brochures, in partnership with the Head of Industry sales, the Marketing Manager (UKIMEA), and the Marketing Director, EMEA

Campaign Management

  • Deliver the campaign calendars for UK, Ireland, Middle East, Scandinavia and Africa in all industry and partnership marketing channels.
  • Analyse campaign ROI, providing clear, accurate and timely analysis and recommendations

Reporting

  • Proactively analyse and report on all industry and partnership marketing activities and initiatives, including weekly updates for department meetings and full monthly activity reports
  • Statistical information to be 100% accurate and presented in a digestible form (with conclusions and action plans).

Customer Obsessed

  • Put the customer first in all industry marketing initiatives

Culture

  • Act as a role model and leader of the company values
B2B Marketing Executive (UKIMEA)
Industry sector:Marketing & PR
Job TypePerm
Job FunctionMarketing and PR
RecruiterIntrepid Travel
Job ID18250

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TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
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