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Visit Jersey – Head of Trade


International, United Kingdom

Visit Jersey – Head of Trade


Visit Jersey is the independent company established by the States of Jersey to market Jersey as a tourist destination.


We are now seeking to recruit a Head of Trade, a senior management role, reporting directly to the Chief Executive, who will be responsible for developing and implementing a strategy for influencing travel distribution channels; specifically, to identify, court and capture new sources of travel trade buyers, traditional tour operators, OTAs, and carriers (scheduled and charter). The post-holder will develop and implement a trade strategy and work with and inspire intermediaries to retain and grow channels between Visit Jersey and hospitality suppliers and potential visitors to Jersey.

Skills and attributes required:

  • Extensive knowledge of the travel trade environment and a full understanding of the commercial reality of the tour operator environment, OTAs and carriers.
  • The capacity to conceive and develop a clearly defined trade strategy, which will drive growth, identifying opportunities and solutions.
  • Demonstrable ability to build partnerships and a clear track record of increasing commercial volumes in a customer focused environment through innovative and entrepreneurial approaches.
  • Proven experience in formulating annual business plans, monitoring and reporting with a strong appreciation of financial management and budget control.
  • Demonstrable analytical skills with knowledge of research and marketing and an evidence based approach.
  • Knowledge of Jersey’s visitor economy and a good understanding of the current Jersey product landscape is highly desirable.

Applicants will demonstrate extensive experience of the travel trade. The primary role is to identify, court and capture new sources of visitors via off-island travel trade buyers, traditional tour operators, OTA’s and carriers, both scheduled and charter.


As part of the senior management team the applicant will work closely with colleagues and other team members to achieve corporate objectives.


He/she will have the presence and stature to be an ambassador for Jersey as a destination and have the resilience to operate in a high profile public interest organisation during a period of change. Most importantly they will be creative, resourceful and savvy in maximising the effectiveness of Trade links. He/she must have a passion for tourism and for Jersey as a destination. Great communication skills will be essential as will the ability to build and maintain mutually beneficial, productive relationships across the public and private sectors.


Closing date for applications is Friday 29th September 2017.

Visit Jersey – Head of Trade
SectorTourist boards
Job TypePerm
Job FunctionSenior Management
RecruiterVisit Jersey
Job ID11518

TR FB LinkedIn
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
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