Who can enter?

The Travel Industry Awards celebrates businesses and individuals from across the travel and tourism sector. The awards recognise travel agents, tour operators, cruise lines, hotel and resort operators, holiday essentials providers and travel technology providers – as well as special accolades including The John Hays Entrepreneur of the Year Award, The Travel Legend Award and The Diversity Trailblazer Award.

Your brand does not need to sell through travel agents in order to enter some categories. Please check the category criteria before entering.

How much does it cost to enter?

For all paid categories (Supplier and Fairer Travel), enter by Friday 10 April to secure the early bird rate of £299 + VAT. Entries made after 10 April will cost £349 + VAT.

However, after the early bird discount ends, the 3 for 2 offer becomes live! This means that when you enter two paid categories, you get the third for free – saving you £349 + VAT!

The following categories are free to enter:

• All Travel Agent categories
• All individual Fairer Travel categories

When are the deadlines for submitting entries?

All entries (excluding the John Hays Entrepreneur Award) close at midnight on Friday 29 May.

When will shortlists be announced?

Shortlists for all categories (excluding John Hays) will be announced in mid-June.

How and when will the awards be judged?

Agent-Judged Supplier Categories:
In eight of these categories, contenders complete a written submission, TTG's editors shortlist submissions, then TTG’s agent audience rate the shortlisted companies, with the average rating going on to form 25% of the supplier’s final score. Judging panels of expert travel agents drawn from our TTG Top 50 Travel Agencies 2026 assess the submissions (75% of the score) to decide the winner. Finalists in each of these supplier categories will be invited to a Zoom interview on Monday 6 July Plase check each category description for the exact dates.

Travel Agent Categories:
TTG editors will shortlist entries, and senior industry judges will review them in July to determine winners. Shortlisted agents will be invited to video interviews on Monday 6th July.

Fairer Travel Categories:
TTG editors will create shortlists, and senior industry figures will judge the submissions in July. Shortlisted entrants for Best Place to Work in Travel and Sustainable Travel Company of the Year will attend a Zoom interview on Tuesday 7th July.

Individual Fairer Travel Categories:
TTG editors will shortlist submissions and consult with senior judges to select winners.

Finalists for The John Hays Entrepreneur Award must be available in September 2026 (date to be confirmed) to take part in an in-person judging day at Hays Travel head office in Sunderland, during which finalists will be interviewed by a panel of Hays Travel and TTG judges and a winner chosen.

The panel of expert judges will be announced in May.

How will my information be used?

All Travel Industry Awards judges sign non-disclosure agreements (NDA) and aspects of judging entries, such as financial information is kept strictly confidential.

TTG will be using information shared during this year’s supplier categories for future insight projects to form a better picture of how the industry’s best companies are working with agent partners. Please note all data will be strictly anonymised and financial information kept strictly confidential.

When will tickets go on sale?

We can't wait to celebrate with you on 23 September! Early bird tickets will go on sale in at the start of June, just before the shortlist is revealed, with a variety of packages available –-– make sure you book early to secure your seat at the biggest night in the industry calendar!