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BY Pippa Jacks

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NEW: Win marketing support to help you sell more UK holidays

TTG has teamed up with Airways Holidays, Bourne Leisure, Shearings and SuperBreak on a marketing initiative.

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TTG has teamed up with four operators to give away marketing packages to help your agency sell more domestic breaks

To celebrate English Tourism Week, TTG has teamed up with four operators to give away four different marketing packages that will help your agency sell more domestic breaks. All you have to do to be in the running for one of the prizes is to celebrate English Tourism Week in some way yourself.

You could promote domestic holidays by posting inspiring trips and deals on Twitter or Facebook using the hashtag #ETW17. You could even engage with consumers by running a competition to ‘guess that UK landmark’ or by asking consumers to share holiday snaps from their favorite UK holiday.

If you’re on the high street, you could put UK holiday deals in your window, or create a themed display: think castles, West End musicals, deckchairs and Chelsea Flower Show!

Perhaps your team could have a fancy dress day, dressing up as figures from English folklore such as Robin Hood and his Merry Men, or as characters from a popular West End show, such as the witches from Wicked?

You might serve some English-themed treats to customers in your store during ETW17 – from afternoon tea or English sparking wine to English cheese and biscuits. Why not challenge your team to each bake a different regional dish - Bakewell tarts, Eccles Cakes, Bath Buns and Cornish pasties, anyone?

The VisitBritain website has some useful resources, including email signatures and logos that you can download and use during English Tourism Week. And contact any of the operators below for brochures, leaflets, offers and itineraries that you can use to start a conversation with customers about booking a UK break with you.

 

Useful websites:

www.visitbritain.org/english-tourism-week

www.business.jersey.com

www.guernseytrademedia.com

www.bourneleisuresales.co.uk

www.superbreak.com/agent

www.shearings.com/login-agent

www.airwaysholidays.com/agent-resources

 

The SuperBreak package

SuperBreak is giving away a portfolio of marketing material to help the winning agency to promote UK short breaks in their store and online. The winner will receive a £150 SuperBreak voucher that they can use to run a competition for their customer base or in their local community, and SuperBreak will also fund a piece of hard-copy direct mail, overbranded with the agency’s details, to send to a database of the agency’s choice. A SuperBreak representative can also attend and speak at a VIP event promoting UK breaks in-store.

 

The Airways Holidays package

Airways Holidays is giving away a marketing package that includes a competition prize to be promoted to the winning agency’s customers, including either two flybe air seats or two tickets for Condor Ferries sea travel to the Channel Islands, and marketing funding for either press advertising or direct mail to the agent’s database. An Airways representative can also attend and speak to promote a Channel Island breaks in-store. Plus, the winning branch will win a trip for two of its own team to visit either Jersey or Guernsey for a two-night break in a four-star hotel to experience the islands themselves.

 

The Bourne Leisure package

Bourne Leisure is giving away a promotional package which includes a three- or four-night off-peak stay at any Haven park as a competition prize for the winning agency’s customers, as well as a sales day pack containing bunting, posters, leaflets, colouring competitions, pens, and balloons. The agency will also receive free day passes for every team member to visit a Haven, Butlins or Warner Leisure Hotels property to experience Bourne Leisure’s products for themselves.

 

The Shearings Holidays package

Shearings Holidays is giving away a marketing support package to the value of £500 to help its winning agency promote its brand, which includes a funded mailshot sent to the winner’s database, over-branded posters and window material. Shearings will also donate a suite of prizes the agency can use in conjunction with the marketing, including a UK summer holiday for two people at any of its 46 hotels, subsequent holiday vouchers and more.

 

How to enter:

 

Whatever you do to celebrate English Tourism Week, be sure to take photos and share them with TTG via Twitter (using our handle @ttgmedia) or our Facebook page (www.facebook.com/traveltradegazette). Don’t forget to include the #ETW17 hashtag too, so that we can enter you into the prize-draw to win one of the four prizes.

The winning agencies must work with the tour operator to implement the activity by the end of May 2017, and be keen to tell TTG all about it for a follow-up feature in the magazine. The competition is only open to UK travel agents.

 

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