BY Madeleine Barber

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NEW: Win a £20,000 Royal Makeover for your store with Royal Caribbean

Royal Caribbean is offering agents the chance to win a store redesign worth £20,000 by imagining an extraordinary model travel agency.

Royal Caribbeans Royal Makeover

Cruise operator Royal Caribbean will fund an extraordinary £20,000 store makeover for one lucky independent travel agency. The winning agency will then receive support to host a launch party at their newly refurbished store, where one customer will be gifted a Royal Caribbean cruise holiday for two on Independence of the Seas. Two travel agencies will be runners-up, each receiving a bespoke point of sale kit worth £1,000.


How to enter the competition

Put your creative thinking caps on to make a visual representation of how you’d design your own extraordinary store. It could be a sketch, created in a shoebox, built using lego, or even made using matchsticks – the more unusual the material the better. Maybe your children, nieces and nephews would like to make the model? The extraordinary store designs don’t need to be achievable within £20,000 or even technically feasible, but we're looking for creative flair and wow-factor concepts. Think mezzanine levels, nautical murals, themed seating areas, snazzy tech equipment or even food stalls to entice new customers. Have fun with it! We’ll be scoring your models on presentation quality, content and your written discussion. You could look at Royal Caribbean ships for inspiration.


When your extraordinary store design is complete, post it to us at TTG Media, Friars House, 160 Blackfriars Road, London SE1 8EZ. If your design is 3D but won't travel well, please photograph it against a well-lit white background. If your design is 2D, you can upload an image file on the entry form. All entries must be submitted between June 1 and August 3.


Once agents have submitted their extraordinary store designs, we will shortlist five agencies and invite representatives from each to the TTG offices for a face-to-face interview on September 7. These five agencies will also be invited to the TTG Travel Awards, taking place on September 18 at The Lyceum Theatre and Savoy hotel.

See our extraordinary store designs for inspiration...

See our extraordinary store designs for inspiration...

We used cutouts from a Royal Caribbean brochure to get creative with a shoebox, created a simple drawing and used a digital representation to show a technology-led design.

Pippa's drawing
See our example designs for inspiration...

Click here to see the full terms and conditions, but most importantly to enter this competition you must:

  • work at a standalone high street store, or one that is part of an agency group that has no more than 15 stores in the UK and Republic of Ireland
  • seek the permission of your store manager/director/owner to enter the competition and accept the makeover
  • have the right to make refurbishment changes to your store
  • work at an agency that employs at least one Club Royal Member


Feeling inspired? Meet these requirements? Enter the competition


Talk about the Royal Caribbean Royal Makeover on social media using #TTGRoyalMakeover


Read the competition terms and conditions for more information. See TTG terms and conditions.

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TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
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