Reid joins bringing more than 25 years' cruise sector experience having held senior roles with Carnival UK, Seabourn, Iglu and Celestyal, working across the UK, Ireland and European markets.
Scenic said: "Jo has developed an outstanding reputation for building strong relationships throughout the travel trade, collaborating with major retail groups, consortia, homeworker networks and luxury travel specialists to drive sales growth, strengthen partnerships and identify new commercial opportunities."
As Strategic Account Manager, Reid will support trade partners and further enhancing Scenic Group's presence across the UK market, Scenic added.
Joining the team alongside Reid is Lydia Tempest-Mitchell, who brings a strong blend of academic tourism expertise and hands-on experience in customer service, team leadership and event operations. She has taken up a Trade Support Administrator role.
Tempest-Mitchell recently completed a BA (Hons) in International Tourism Management at Manchester Metropolitan University. In addition to her studies, she has gained valuable travel industry exposure through work experience with TTG, supporting the delivery of the TTG Top 50 Travel Agencies event.
Shane Lewis-Riley, Director of Sales & Partnerships, Scenic Group UK, said: "Both Jo and Lydia bring unique strengths, valuable experience and a genuine passion for the travel industry that will be a tremendous asset to our business and our trade partners.
"Jo's extensive cruise industry expertise, commercial acumen and longstanding relationships across the trade are second to none, while Lydia brings fresh perspectives, enthusiasm and a strong foundation in tourism and customer engagement.
"These appointments reflect our ongoing commitment to investing in our people and ensuring our trade partners have access to the best possible support as we continue to grow our luxury cruise and touring brands.”
It comes just a few days after the group announced plans to operate two river ships in India by the end of the decade. The first ship – Scenic Aura – will operate on the Hooghly River while the second as-yet unnamed vessel will operate on the Brahmaputra River.
