With just one month to go, it’s fair to say 2016 has thrown up a number of unexpected challenges, from Great Britain’s Brexit vote to leave the EU to Donald Trump winning the presidential election in the US.
More importantly than the events themselves is the fact that we are still miles away from understanding what they mean or what the repercussions are for us and the aviation industry.
But that is not to say we should be too worried. More than 3,000 delegates attended World Routes 2016, with the mood on the stands positive, while more than 13,000 meetings were held on site. In addition, the debates and talks that took place at both the Strategy and Tourism Summits focused as much on solutions as problems.
This vibe is visible elsewhere with Aer Lingus revealing how North America is driving its long-haul growth while our Number Cruncher on page 30 shows how the Japanese market is going from strength to strength.
Similarly, a focus on the Caribbean shows how the islands are beginning to work together for the benefit of all. We also look at how Amsterdam Airport Schiphol is overcoming capacity issues and planning for the future as it celebrates its 100th birthday.
Admittedly not everything is rosy. Our focus on North America shows where cracks are emerging in the market while concerns are mounting that governments are backing away from opening the skies to all. However, the affected parties are still talking to one another and we must hope these negotiations end positively for the benefit of all.
Certainly constant dialogue, shared ideas and the desire to work together are the ingredients for success we all need. They are also the qualities shared by this year’s winners of the World Routes 2016 Marketing Awards.
While 2017 will no doubt throw up new surprises, Routes News will be published more regularly on a bi-monthly basis from January following this year’s successful redesign.
editor, Routes News