In May, for the third consecutive year, we hosted 100 of the top-selling agents from the United Kingdom and Ireland on the Brand USA MegaFam 2015 – the largest USA familiarisation trip in the industry.
President and Chief Executive Officer
We were thrilled to have this opportunity to once again showcase the diversity of our country and the experiences which can be enjoyed here, and to equip travel agents with first-hand knowledge and confidence to sell the USA as a premier travel destination.
In partnership with American Airlines, British Airways and our destination partners, Brand USA created seven unique itineraries spanning 22 states to showcase the USA to gateways and far beyond.
With 12 states participating for the first time in one of our MegaFams, Brand USA has expanded the itineraries available for the agents. From exciting cities to the great outdoors, the groups enjoyed a range of experiences, including jeep trips into the desert, tasting tours, hiking in national parks and exploring the USA’s music, culture and heritage at iconic sites and museums.
The MegaFam took place from 14 – 21 May and, after six nights on their designated itinerary, each agent flew to Philadelphia for a finale in the City of Brotherly Love. The finale was a chance for agents to not only experience the sights, sounds and flavours of Philadelphia, but also to come together to share their newfound knowledge and experiences from across the USA.
In this supplement we hope to provide you with itinerary ideas, selling tips and destination inspiration to help you deliver for your customers. And remember, by participating in the USA Discovery Program, Brand USA’s ocial agent training site at usadiscoveryprogram.co.uk, you can learn more and become an ocially accredited USA Specialist.
Thank you for selling the travel experiences across the USA. We look forward to welcoming you on the Brand USA MegaFam again next year.