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For me one of the most thrilling parts of a cruise experience, whether it be an ocean or a river one, is opening my curtains in the morning and first setting eyes on a new destination.

 

Granted, sometimes there’s not much to see beyond the port infrastructure, but I know that in just a couple of hours I’ll be out exploring. Through the wonderful medium of cruise, I’ve spotted bears in the wilds of Alaska, walked in awe around the ancient ruins of Ephesus in Turkey, and tasted the best pesto of my life in Portofino, Italy.

 

Destination remains one of the major drivers for choosing a cruise and a worthy way of enticing customers on to ships. “Imagine how many different ports you will see – and you only have to unpack once!”

 

Our desire to see the world, and have more in-depth experiences in the places we visit, is changing the way lines operate. They are seeking out more adventurous ports of call, staying for longer, and bringing aspects of countries back to the ship, through regional menus, wine selections, and guest speakers.

 

So for our third cruise supplement this year, we’re putting the spotlight on destinations. We talk to Norwegian Cruise Line’s Nick Wilkinson about its destination strategy, we summarise latest trends in both the ocean and river cruise sectors – where’s hot and where’s not – and we’ve asked a bunch of cruise lines to give us their port recommendations. It’s intended to be a handy guide to what clients can see and do in various port cities around the world. It also includes advice on where to stay and where to eat if they arrive a few days ahead of their cruise departure. We hope it gives you the inspiration you need to set your clients sailing away on their own worldly adventures.

 

Katherine Lawrey

Features editor, TTG

 

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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