The bread and butter of cruise sales. The easy sell from the supermarket’s value range. But how often has the customer asked for bread and butter and you’ve upsold them to a tastier filling, to make that sandwich a better meal? Maybe they’d like the sound of
a BLT, or a cheese and pickle… they just need to know these fillings are available and you can make it for them.
With this, our first cruise supplement of 2016, we’re looking at what’s new in the world of cruise this year, and where the upselling opportunities are for you. From the introduction of Royal Caribbean’s Royal Suite Class to Avalon’s renowned Panorama suites, and from Silversea’s Monaco Grand Prix event to Crystal Cruises’ voyage with Michelin-starred chef Alexis Gauthier, there are numerous ways to upgrade the quality of your clients’ experience.
In the following pages you’ll find a news round-up that we’ve divided into themed sections so you can easily see key selling points for families, luxury, mature market, adventure & expedition, and rivers. You’ll also find 10 Talking Points for Royal Caribbean’s new ship Harmony of the Seas and Holland America Line’s ms Koningsdam. Towards the back is a catalogue of cruise line profiles in which they give you the reasons to upsell their ships and itineraries.
We’ve packed this supplement full of inspiration and selling tips so that your bread and butter is always a gourmet sandwich, and the most satisfying meal your clients could wish for.
Features editor, TTG