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04 May 2016

BY TTG Staff


New to Cruise 2016

This time last year, when we first produced a supplement dedicated to new-to-cruise sales, I revealed that among my nearest and dearest, only my parents had done a river cruise.


Help your first-time clients fall in love with the right cruise for them


A few of their friends also cruise but they are all very much in the senior age bracket. Nothing to break the stereotypes there.


But that’s all about to change. My brother, his wife and their two children are heading off on P&O Cruises’ Britannia this summer, and they will be joined by my mum and dad. It has all the makings of a dream multi-generational family holiday, but as a group of first-time ocean cruisers, I’ll admit I’m nervous for them. Will my niece and nephew like the kids’ club? Will my sister-in-law be able to relax? Will the fine dining pass muster for my dad? Will the cruise appear good enough value that my mum doesn’t think she’s paid over the odds? I know Britannia has the power to satisfy all these needs… but I’ll still be intrigued to see how it goes for them.


If they fall in love with cruising, then it’ll be a feather in the cap of the Iglu Cruise agent who helped them make the booking, and should lead to further bookings. Who knows, my niece and nephew might become life-long cruise addicts, and still be cruising when Royal Caribbean works out how to put space shuttles on cruise ships.


That’s the hope anyway... and the goal for the cruise industry: convert a first-timer and you have them for life. That’s why we’re revisiting the topic in this supplement.


I’ll let you know how Britannia turns out… but if you spot a family of six onboard this summer matching my description, give them a holler.


Katherine Lawrey
Features editor, TTG

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