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15 Feb 2018

BY Madeleine Barber

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TTG's Guide to Selling Cruise 2018

There’s no denying that our understanding of technological possibilities is expanding. And, looking ahead to the following twelve months, there’s nowhere that this is more evident than in the cruise industry.

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Is it true that Charlie Brooker’s Black Mirror shows us a snapshot into the not-too-far-away future? With concepts that take technology to a new (scarily relatable) level, the Netflix series alludes to a future filled with clever gizmos. Is a social media app that makes users rate people’s personalities really that far fetched? We already have Uber.


Or is an implant that allows parents to know where their children are at all times more than a passing of a law away?

 

There’s no denying that our understanding of technological possibilities is expanding. And, looking ahead to the following twelve months, there’s nowhere that this is more evident than in the cruise industry. From Hurtigruten’s underwater drones and Royal Caribbean’s facial recognition technology to MSC’s kids’ monitoring bracelet and Celebrity Cruises allowing passengers to “see” through walls, cruise lines are going distinctly Black Mirror-esque. In this magazine, Sara Macefield highlights some of the most prominent advances in cruise technology for 2018.

 

As well as tech trends, we look at what’s new for cruising families, which destinations will see a surge in popularity and how ship design is evolving into something increasingly futuristic.

 

This magazine also features a series of profiles, in which we’ve asked leading cruise lines to share with you their key selling messages, top itineraries and an insight into their fleets. So, by keeping this guide on your desk, you will have swift access to essential information for your cruise customers. Because a technology-assisted eidetic memory hasn’t quite been invented. Yet.


Madeleine Barber
Special projects editor, TTG Media

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TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
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