One hundred travel agents from the United Kingdom and Ireland are now able to better sell the United States as a premier travel destination after taking part in the sixth annual Brand USA UK and Ireland MegaFam.
In partnership with American Airlines, British Airlines, and our destination partners, we recently completed our most successful MegaFam to date! Those 100 agents simultaneously travelled along seven exciting itineraries, spanning 19 states, and Washington, DC.
The seven itineraries highlighted our country to, through, and beyond traditional gateway cities. From the jazz music ﬂowing through the streets of New Orleans, Louisiana, to the indie music scene of the Paciﬁc Northwest, each itinerary revolved around music to celebrate the release of Brand USA’s second giant-screen ﬁlm, “America’s Musical Journey.” The ﬁlm follows singer-songwriter Aloe Blacc as he traces Louis Armstrong’s footsteps through the colorful locales where America’s music was born.
The agents experienced everything from country ballads at Stagecoach Festival in Palm Springs, California, to Detroit, Michigan’s Motown Museum, to touring Graceland, the home of Elvis Presley, in Memphis, Tennessee. Other highlights included a baseball game in Washington, DC, rafting on the Colorado River, and incredible views from Seattle, Washington’s Space Needle. The MegaFam culminated with a visit to Nashville, Tennessee where they visited the Grand Ole Opry, RCA Studio B, The Johnny Cash Museum, and Broadway. The agents then shared their experiences before returning home on the inaugural British Airways ﬂight from Nashville to London.
This supplement serves as a one-stop shop to selling the United States. We aim to equip you with the knowledge to help your customers – from itinerary plans to destination inspiration to information to better inform prospective travellers. Additionally, we encourage you to become part of the USA Discovery Program, Brand USA’s online training platform at USADiscoveryProgram.co.uk to become an officially accredited USA Specialist.
We hope you enjoy your visit to the USA! We’re certain you’ll take home long-lasting memories in addition to a better understanding of the virtually limitless travel experiences available in the United States. Taking part in the MegaFam will empower you to sell the USA with enthusiasm, conﬁdence, and clarity. We truly value your individual contributions that help us in our mission to fuel the nation’s economy and enhance the image of the USA worldwide.
We look forward to welcoming you back to the USA very soon!
President and Chief Executive Officer, Brand USA