Billionaires have the Forbes List. Bands have Radio 1’s Top 40. And now travel agents are gaining a power-list of their very own, with the launch of our new Top 50 Travel Agencies initiative.
This new programme is dedicated entirely to celebrating excellence in retailing, and will recognise top-performing high street stores in 10 regions of the UK and Ireland alongside six nationwide categories.
We’ve devised a unique system of rating by suppliers, which means all agents need to do to be considered for the Top 50 Travel Agencies list is register online. Our journalists will also be visiting top-performing stores in each region, to find out exactly how the teams in those branches deliver the best customer service in the country.
Not only will the 50 top-ranking agencies be revealed at a new ceremony in Birmingham next April, they’ll also be showcased on ttgtop50.com, and provided with a logo and window-stickers so they can demonstrate to their customers that they’re one of the best in the business.
For more information and a list of all the categories, see pages 2-3, or visit ttgtop50.com. You’ve got until January 29 to register, if you think you’ve got what it takes to join our prestigious new hot list.
That our new Top 50 list will include at least 30 high street branches is testament to the enduring power of high street retailing in travel.
Third-party agents have felt threatened when operators like Kuoni and Virgin Holidays launched their own high street outlets. So it will be interesting to see how agents receive the news that Sandals Resorts is to open its first store in the world in March, here in the UK.
I had a hard-hat tour of the million pound-store last week and it looks set to be one of the most immersive and innovative travel outlets in the country. For now, at least, Sandals insists the store will not be the first of many, but a one-off showcase that will help its agent partners sell more.