In this special USA edition: Deal your clients a winning hand with our features on Dallas, New York and San Francisco.
Did you ever see the episode of Friends where Ross tries to name all 50 states of America in less than six minutes?
If you’ve never had a go, I urge you to grab a piece of paper on your tea break and try. You’ll probably start strong, rattling off the most famous ones, slowing down when you get to all the ones that begin with I (there’s four of those) and possibly forgetting about the ones that aren’t attached to the mainland.
That’s the thing about the US: parts may feel incredibly familiar to all of us, and yet there is so much we’ve barely discovered.
Brits look set to discover America in their droves in 2016, with tour operators reporting an overwhelming start to the year.
You can understand the particular appeal of America right now, with other parts of the world perceived as risky. And with Norwegian’s cheap flights, and Thomas Cook’s expanded US airlift, it’s an affordable time to visit.
Yet global safety threats change, and airlift may not remain so attractively priced. So the real challenge for the US will be to show its visitors such a wonderful time in 2016 that it can tempt them back again, even when situations elsewhere are resolved.
In this special US-themed edition alone, we bring you 23 miles of beach in Greater Fort Lauderdale, hippy-trips in San Francisco, and wine-tasting in, not California, but Texas.
And if you’re one of the lucky agents who earns a place on the Brand USA MegaFam this year, you might find yourself watching sunrise over the Grand Canyon, exploring Amish culture in Lancaster County, surfing on Waikiki Beach, or whale watching in the Kanai Fjords.
Yes, the US might get some extra business by dint of being perceived as “safe” this year, but it’s also a safe bet in terms of customer satisfaction – whichever state your clients discover.
Delaware is the one that catches Ross out in the end, by the way, so I’ll give you that one for free. Let me know how you do?