In this issue: Norwegian Cruise Line promises to shake up China
On December 4, 1956, in a recording studio in Memphis, Tennessee, something rather extraordinary happened.
Four legends of rock ‘n roll – Elvis Presley, Jonny Cash, Jerry Lee Lewis and Carl Perkins – came together for one incredible, star-studded jam session.
Million Dollar Quartet, the Broadway interpretation of that day, was one of the features I enjoyed onboard Norwegian’s newly launched ship Escape last week.
As well as being a cracking show, the storyline reminded me of something NCL’s Harry Sommer said during a press conference. Reflecting upon Norwegian Cruise Line Holdings’ current position, since acquiring Regent Seven Seas and Oceania Cruises, he said that right now, “the stars are aligning” for the group.
Synergies between the three brands are coming to fruition, with the service levels of Regent and the exceptional food offering of Oceania both playing into the design of Norwegian Escape.
But it’s not just Escape that will see the benefit: NCL bosses announced it will now form a blueprint for bringing 10 ships in Norwegian’s legacy fleet up to its standard.
With bold plans for a new ship to be built for the Chinese market, and coming off the back of the “Season of Norwegian” that saw unprecedented numbers of agents experience the product, there really is a sense of the stars aligning for Norwegian and sister brands. Its future investment is going to cost a damn sight more than a million dollars. But it could well leave the cruise industry all shook up.
Welcome to WTM London
If you were at WTM London this week, you could be forgiven for thinking the stars were conspiring against us, what with fog-delayed flights and a DLR strike. But if you can’t throw a few transport crises at the travel industry, who can you throw them at? Happily, it seemed as if as much business was being done at WTM as ever.
Read some of our top stories and look out for a bigger round-up in next week’s edition.