The sands are shifting in the Middle East, where the tourism powerhouses of Dubai and Abu Dhabi are facing competition from Jordan, Lebanon and a resurgent Egypt.
Looking back on 2019, I’m sure few of us will remember it as a vintage year; more one we are really glad to see the back of, in all honesty. The collapse of a major travel company, natural disasters (and man-made ones in Sri Lanka) and the ongoing impact of Brexit compounded by a general election have all no doubt left many people willing the arrival of 2020.
There’s something quite space age about “2020” – the kind of year that seemed so far off when I was a kid, one by which we thought we’d all be travelling around in levitating personal vehicles in the sky, with robots doing everything for us (although I suppose the latter is coming true…). As a numerical figure, it just seems to have a more futuristic promise to it; plus, saying someone has 20/20 vision means they can see objects clearly at a distance of 20 feet. So, if we’re future-looking and channel just the right amount of clarity needed, maybe 2020 will be a better year, one when things become a lot clearer for many of us.
One thing is for certain: we’re going to have to be a lot more creative and responsive to clients. At our recent TTG Luxury Travel Summit, we had 150 delegates, 20 speakers, 11 sessions, one incredible Sami folk singer from Finland and a dance session to Daft Punk. But the one thing all these elements, speakers and sessions had in common was a determination to innovate, inspire and genuinely put the customer – and in most cases, the environment – first. Now, you don’t need a robot to tell you that’s a good thing, do you? Here’s wishing you a very healthy, and happy, 2020.
Editor, TTG Luxury