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TTG Luxury

20 Sep 2018

BY April Hutchinson


ttgluxury Autumn 2018

With customer demand at an all-time high and new-build ships on order from all the major players, there’s never been a better time to grab a slice of the cruise market.

Travel is a fluctuating currency

Travel is a fluctuating currency

I know it’s a bit rubbish, but I don’t like being in the sun, I get a rash from saltwater if I go in the sea plus I’m a pesky pescetarian. Not great traits for the editor of a travel magazine, I know. But these are the crosses I bear to bring you great stories from around the world…

But what about when you run out of those stories? I recently went three months without going abroad. Why? Well, hitting the airport to travel for work in the school holidays is not something a childless soul like me embarks on unless I have to. Plus the many projects here at HQ meant I was happy to stay marooned in London, moaning (quietly) about how hot it was here anyway.

The expectation is that we in the industry will always have a “just back from” story. And with social media, the pressure is even more intense. In this day and age, are you only ever as interesting as your last Instagram post or witty tweet? Our travel stories are often the best currency we have – but it’s a currency that’s subject to fluctuation like any other.

But even without travelling, there is still plenty to talk about. In the space of one week, I met with The Murray and Le Sereno, saw Ponant’s new baby Le Laperouse on a London stop and caught up with agents and suppliers at Caribtours’ annual awards dinner.

Of course, as the cold months roll in, I’ll be craving that warmth I moaned about. If I had to search for it anywhere, it would be in some of my personal favourites – Cambodia, Namibia, the Indian Ocean, or in fact any of the great winter-sun spots we suggest in this issue.

Hopefully, your clients will also be pining for that overseas break after maybe “just staying here for the summer”, like me! And I hope you will also have some currency of your own to give them.


April Hutchinson
Editor, ttgluxury

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