Welcome to the third day of World Travel Market London 2015.
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Today’s highlight is World Responsible Tourism Day (WRTD), which is now in its ninth year and is a natural progression from WTM London’s long-established Environmental Awareness Day.
The movement seeks to inspire, educate and stimulate debate on the industry’s commitment to responsible travel. I am proud to say today is the largest day of responsible tourism action globally, with many events taking place around the world.
We have a headline session with the prime minister’s adviser on climate change, Kevin Anderson. He refuses to fly because of the impact of aviation on the environment and will share his views on the travel industry. This will be followed by a debate on what the industry can do to reduce climate change.
The World Responsible Tourism Awards celebrates its 12th year, with the ceremony taking place after the debate. I was lucky enough to be on the judging panel and I found it enlightening to see so many great examples of responsible tourism best practice.
Other sessions include the Aviation keynote with Malaysian Airlines chief executive Christoph Mueller, who will share his plan to turn around the carrier after a terrible 2014. Another must is WTM World Travel Leaders – a high-level panel which will look at the future of the industry. Also, awards will be given to individuals and firms that have made a significant contribution to the industry.
I hope you find today engaging and inspiring.
Senior exhibition director