Programme
Tune in live for TTG USA Fest and you could be in with the chance of winning awesome prizes from our partners – watch this space, full details to be revealed!
MONDAY 8 DECEMBER
14:00-14:10 Welcome to TTG USA Fest
An introduction to the first-ever TTG USA Fest from TTG's partner content editor Jessica Reid, including what agents can expect to learn across the week, as well as details of the prizes up for grabs and how to win them.
14:10-14:50 How to best sell the USA in 2026
In a year marked by evolving policies and discussions, selling holidays to the USA in 2025 has inspired innovative approaches and resilience within the travel industry. This session will get you set for 2026, equipping you with trends, market insight and advice for selling holidays to the USA in the coming year.
Speakers:
- Kate Kenward, CEO, Visit The USA
- Guy Novik, founder, USAirtours
- Lucy Bairstow, UK representative, Visit Fort Myers
TUESDAY 9 DECEMBER
14:00-14:30 How to master a twin-centre
Join this engaging masterclass to learn practical tips on planning and selling a seamless US twin-centre holiday, with Fort Myers, Florida as the star of the itinerary. Discover how to showcase Fort Myers’ Gulf Coast charm, beaches and experiences as the perfect complement to a wider US adventure.
14:30-15:00 Into the wild: selling the US national parks
With experiencing the USA’s Great Outdoors remaining a top holiday choice, this session will help agents curate an ideal national park adventure for a range of different client interests.
WEDNESDAY 10 DECEMBER
10:00-10:40 Destination training (part I)
Join our partners for snappy 20-minute training sessions sharing the latest destination and product updates, top tips and more...
- 10:00-10:20: Space Coast
- 10:20-10:40: Missouri
THURSDAY 11 DECEMBER
14:00-15:00 Destination training (part II)
- 14:00-14:20: Fort Myers
- 14:20-14:40: Greater Palm Springs
- 14:40-15:00: Orlando
15:00-15:05 Closing remarks