30 under 30: Meet Shanice Midda

Shanice-Daniella Midda (26) is already making waves after just 14 months of working in the travel industry. Before starting her role as a marketing and communications executive at youth tour operator Contiki, Shanice had been working in various marketing roles after graduating with a degree in business and management from Aston University in Birmingham.

“During a placement year at university I worked for Black and Decker in Frankfurt which introduced me to marketing,” she explains.

“I was considering a graduate scheme but decided that I wanted to try working in different industries to understand which one I wanted to build a career in.”

After moving to London to work at a start-up, she later took a job as a marketing assistant for Ernst & Young, where she was able to take advantage of the professional service company’s training schemes and work on a campaign highlighting the gender pay gap.

She then went on to join a marketing agency, where she worked with a travel client and discovered that the travel industry matched up with some of her own values.

“I liked their way of doing things," she says. She says that a passion for sustainable travel "brought [her] to Contiki."

"I spoke to a recruiter and was drawn to the sustainability element in Contiki’s work, something which is very important to me,” she explains.

Multiple projects

Shanice says the beauty of her role is that there is broad scope to work on many different projects and campaigns, including storyboarding video content and coming up with new merchandise.