Optimising your luxury agency website entices customers and reinforces your brand’s value proposition.
Travel is an emotionally charged purchase. When customers book holidays, they spend months imagining themselves enjoying a much-needed break.
They invest heavily in packages and extras that allow it to be extraordinary. The build-up is as much a part of the fun as the actual holiday. Throw into that mix a luxury value proposition.
There is a correlation between how much is paid for a service or product, and the amount of tolerance a user has with their purchase journey – the higher the value, the greater the expectation of service levels.
To be a player in luxury holidays, you can’t afford not to optimise for the value proposition your brand reflects. Here are ways you can boost user confidence in your website.