An Elite Canada Specialist's tips for selling Canada Day

Red-and-white parades, backyard barbecues and fireworks can only mean one thing: Canada Day. Since 1867, the annual festivities have taken place in cities, national parks and homes across the country on 1 July to celebrate the confederation of Canada.

While clients might feel uneasy attending the scheduled celebrations this year due to Covid, a visit to Canada during Canada Day could be a recommendation for a client considering a 2022 booking.

Sarah Watson, director and Elite Canada Specialist at Travel Impressions in Tring, has had various clients visit Canada during the celebrations, one of whom was a solo traveller exploring Newfoundland. Other clients have celebrated at Emerald Lake near Banff or in Victoria, while Watson herself experienced Canada Day in Halifax during a Destination Canada fam trip in 2018.

“It was lovely to see people in Canada T-shirts, and everyone celebrating their shared national pride – it was a great atmosphere,” she says.