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An Elite Canada Specialist's tips for selling Canada Day

When it comes to the intricacies of selling holidays incorporating Canada Day, who better to advise than an Elite Canada Specialist? Madeleine Barber speaks to Sarah Watson for her top tips

Red-and-white parades, backyard barbecues and fireworks can only mean one thing: Canada Day. Since 1867, the annual festivities have taken place in cities, national parks and homes across the country on 1 July to celebrate the confederation of Canada.


While clients might feel uneasy attending the scheduled celebrations this year due to Covid, a visit to Canada during Canada Day could be a recommendation for a client considering a 2022 booking.


Sarah Watson, director and Elite Canada Specialist at Travel Impressions in Tring, has had various clients visit Canada during the celebrations, one of whom was a solo traveller exploring Newfoundland. Other clients have celebrated at Emerald Lake near Banff or in Victoria, while Watson herself experienced Canada Day in Halifax during a Destination Canada fam trip in 2018.

“It was lovely to see people in Canada T-shirts, and everyone celebrating their shared national pride – it was a great atmosphere,” she says.

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