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How travel agents can drive bookings through events

Travel Bureau’s marketing manager Kathryn (in pink) at the Close House Festive Golf Day 2018
Travel Bureau’s marketing manager Kathryn (in pink) at the Close House Festive Golf Day 2018

Travel Bureau’s regular in-store events have helped to secure bookings and draw in new customers. 

A carefully curated events programme is at the heart of Travel Bureau in Gosforth’s marketing efforts, helping the independent agency attract new customers and drive business.


The agency runs five events a year, designed to showcase the team’s expertise and tie in with their “Discover somewhere different” tagline.


In-store events have proved a big success. An InsideJapan Tours event in June 2018 generated bookings from all
13 guests, who enjoyed sushi and sake while hearing about a fam trip from the agency’s retail manager Joanne Kinnaird.


Marketing manager Kathryn Malone adds: “We want to inspire customers with our expertise, and events bring our knowledge to life.”

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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