How travel agents can drive bookings through events

A carefully curated events programme is at the heart of Travel Bureau in Gosforth’s marketing efforts, helping the independent agency attract new customers and drive business.

The agency runs five events a year, designed to showcase the team’s expertise and tie in with their “Discover somewhere different” tagline.

In-store events have proved a big success. An InsideJapan Tours event in June 2018 generated bookings from all
13 guests, who enjoyed sushi and sake while hearing about a fam trip from the agency’s retail manager Joanne Kinnaird.

Marketing manager Kathryn Malone adds: “We want to inspire customers with our expertise, and events bring our knowledge to life.”