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Getting to grips with halal-friendly travel

Hagia Sophia in Istanbul
Hagia Sophia in Istanbul

From suggesting suitable hotels to appropriate destinations, Sharmeen Suleman, founder of the Family Holidays Club, gives TTG the inside track on selling halal-friendly holidays.

Now is the time to start selling halal-friendly travel. According to the State of the Global Islamic Economy Report 2019/20, halal-friendly travel – or Muslim travel – is forecast to grow to $724 billion worldwide by 2024. And with more than two million Muslims living in the UK, there is a huge market to tap into.

 

Sharmeen Suleman, founder of the Family Holidays Club and a halal-friendly travel expert, says expectations can differ dramatically between Muslim clients.

 

“On one end of the spectrum, you have clients looking for resorts that have women-only pools, exclusively halal food, no alcohol and mosques on-site. On the other end, it could simply mean staying somewhere where halal food is available near the hotel,” she says.

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