Getting to grips with halal-friendly travel

Now is the time to start selling halal-friendly travel. According to the State of the Global Islamic Economy Report 2019/20, halal-friendly travel – or Muslim travel – is forecast to grow to $724 billion worldwide by 2024. And with more than two million Muslims living in the UK, there is a huge market to tap into.

Sharmeen Suleman, founder of the Family Holidays Club and a halal-friendly travel expert, says expectations can differ dramatically between Muslim clients.

“On one end of the spectrum, you have clients looking for resorts that have women-only pools, exclusively halal food, no alcohol and mosques on-site. On the other end, it could simply mean staying somewhere where halal food is available near the hotel,” she says.