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Why it's time to champion community-based tourism

With communities around the world affected by lack of tourism due to Covid-19, it’s vital clients choose trips that support local people when travel resumes, says Abra Dunsby 

As defined by G Adventures during a recent webinar, community-based tourism is “a way of travelling that directly benefits the people and places we visit”.

Or, as guest speaker Judy Kepher Gona, director of the Sustainable Travel and Tourism Agenda put it, it’s “tourism by and with the community, for the community’s benefit.”

With many populations suffering from loss of tourism income due to the coronavirus pandemic, community-based tourism can help support recovery in developing countries, while also offering clients a more authentic and enriching way to travel.

Abta has reported a growing appetite from members for this type of travel, while consumer research for its recent Tourism for Good report revealed that almost two-thirds of people agree that travel companies should ensure their holidays help local people and economies, up from just over half in 2011.

Here, we speak to the operators championing communities through travel for their insights and updates.

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For Smarter, Better, Fairer Travel
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