Programme

14:00-14:10 Welcome from TTG and Visit Florida

Join TTG's special projects editor, Maddie Barber alongside VISIT FLORIDA's president and chief executive officer, Dana Young for an overview of what to expect at this year's festival. 

14:10-14:45 Spotlight on the Sunshine State – what's new?

Hear market updates and product news from Florida, including the latest on the Virgin Atlantic flight from London to Tampa Bay launched last year.

14:45-15:00 Live: Rehabilitated turtle release in Florida Keys

Join The Turtle Hospital live from the beach in Marathon, Florida Keys, as they release a rehabilitated sea turtle into the wild.

15:00-15:30 TTG on location – Fort Myers

Find out how Hurricane Ian recovery efforts are going in Fort Myers and on Fort Myers Beach – TTG’s Madeleine Barber reports from the destination, showcasing what's open for business and sharing inspiring stories of local tourism business owners.

Get a glimpse at what you can expect in this article

15:30-16:10 Florida refresher masterclass and Q&A

For those new to selling Florida or in need of a reminder, we'll offer a brief overview of what the state has to offer visitors before taking a deep dive into the destination’s state parks and all the adventures your clients can have within them.

14:00-14:35 Accessibility masterclass and Q&A

Discover how Florida can become limitless for any of your customers and how the destination caters for visitors with additional needs.

14:35-15:10 LGBT+ masterclass and Q&A

Discover LGBT-friendly events, accommodation, destinations and experiences, plus hear tips for marketing to the LGBT+ community.

15:25-16:00 Luxury holidays masterclass and Q&A

For those wanting something a little more special, this masterclass will cover luxury accommodation, the best beaches, attractions and experiential activities, so you can sell to your luxury clients with ease.

16:00-16:35 Flavours of Florida masterclass and Q&A

Join us on this culinary adventure as we discuss the latest Michelin news in the state and explore on the ground in Crystal River, where TTG’s Madeleine Barber discovers a true taste of Florida.