Luxpo & ttgluxury seminar 2017

Programme

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The ttgluxury Seminar 2017
Luxury Travel: Change and challenge
The Roof Gardens, Kensington, London

08:30 - Welcome to the 2017 ttgluxury Seminar

Please join us for networking breakfast refreshments at our fabulous venue, The Roof Gardens in Kensington, followed by a welcome from ttgluxury’s editor, April Hutchinson

 

09:10 - Understanding Megatrends: their influence on business and consumer behaviour

By Fflur Roberts, global head of luxury goods research, Euromonitor International

 

Euromonitor International is one of the world’s leading research organisations and its latest report, Megatrends, brings together eight major factors set to shape the world through to 2030. Armed with this information, you will be better able to build a long-term strategy that is proactive, rather than reactive and with her vast experience in the luxury sector, Flur will be able to illuminate the relevance of these trends to this sector.

 

09:50 - Luxury hotel trends: how to stay relevant in a fast-paced consumer world

 

Covering literally hundreds of the world’s best hotels between them, these extremely experienced and astute panelists will cover a range of topics, from the powerful influence of millennials on hotel development, to keeping an established brand relevant in a trend-driven world and how hotels adapt – or don’t – to evolving consumer behaviour and expectation.

 

Panel

  • Jenni Benzaquen, VP Luxury Brands Europe, Marriott International
  • Simon Casson, president, hotel operations EMEA, Four Seasons
  • Tim Davis, vice president brand and marketing, Small Luxury Hotels of the World

Moderated by April Hutchinson, editor, ttgluxury

 

10:25 - The business of selling travel: what’s on the horizon for luxury travel sellers

 

Having assessed global trends and analysed luxury hotel product, this panel will look at what it takes to convince people to make the booking. We look at this from the perspective of a huge digital brand such as Secret Escapes, to the agent view from award-winning Haslemere Travel, and tour operator, Jacada Travel. We will talk methods for getting new business, trends in booking patterns, customer relationships and gaining a market advantage.

 

Panel

Moderated by April Hutchinson, editor, ttgluxury

 

11:00 - Coffee break

 

11:15 - Don’t chase trends: understanding and staying true to your market

By Barbara Muckermann, chief marketing officer, Silversea Cruises

 

Understanding your customers, their desires, habits and aspirations is key to delivering products and services that will excite and fulfill them – but how do you do it, consistently and in an inspirational way? An experienced marketer, Barbara will share Silversea’s research insights into the subtleties of the baby boomers – often a forgotten segment among the recent focus on millennials, but one still very keen to spend, savour and enjoy the world.

 

11:40 - How to win business and influence people: working with the new digital ambassadors

By Graham Painter, founder, and Charlotte Parks-Taylor, director of strategy and insight, Cream

 

This inviting and enlightening duo will set the scene on the background to the new prominence of influencers and share how best to work with them to maximum benefit in the luxury space. They will also explore the shift in the marketing imperative over the past few years and the sometime reluctance of luxury brands to evolve their brand.

 

12:00 - Know your strengths: fine tuning your approach in luxury travel

 

No-one can be all things to all people – so what should be the focus for a luxury hotel/travel company in such a fast-paced world? With deep experience among boutique hotel brands, Juliet Kinsman will discuss how to tell the right stories, while fellow journalist and co-founder of Bouteco Holly Tuppen will highlight how eco-travel has reached its tipping point and Severine Lammoglia will look at the way philosophy on hotel interior style is evolving to new levels, as travellers become ever-more design savvy.

 

Panel

Moderated by April Hutchinson, editor, ttgluxury

 

12:30 - Conference concludes

TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ