Head of marketing & PR, Jacada Travel
Leila started her career working in the luxury F&B sector in Shanghai, China before coming to London to get her master's degree in Media and Communications from LSE.
From there, she started specialising in marketing, acquisition and growth for start-ups and SMEs in technology and then the luxury food sector.
Her passion for travel eventually lead her to Jacada, where - working closely with Jacada's founder and managing director Alex Malcolm - she focuses on growth and marketing strategy and heads up a brilliant team of in-house marketing specialists.
Managing director, Haslemere Travel
Gemma joined the Surrey-based luxury travel agency Haslemere Travel in 2008, following the start of her career in the international luxury hotel sector.
During her time running the company it has won a number of industry accolades including 2010 TTG Travel Company of the year and 2011 British Travel Awards, Small Travel Retailer of the Year. With a thriving agency in Surrey and a growing number of elite home-working consultants, Gemma bought the business from its former owners in 2015.
As the business reaches its 30th year, Gemma is most proud of their most recent award from Traveller Made - Most Creative Travel Designer in the World. She has also been named in Forbes as one of the "The 12 most influential luxury travel designers in the world”.
Gemma is also the first female Chairman of Aito Specialist Travel Agents, the association dedicated to the independent sector of the travel industry and currently including 100 independent agency members from across the UK.
Vice president of Luxury Brands, Marriott International, Europe
Jenni is responsible for the company’s eight distinct luxury brands, including The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels, St. Regis, W Hotels, EDITION, The Luxury Collection and JW Marriott.
In this newly created role, Jenni leads the luxury brand management and brand marketing strategy in Europe, with a focus on brand positioning and differentiation, brand marketing innovation, distinct branded guest experiences and strategic growth of the company’s luxury brands in Europe. Since her appointment in April, Jenni has been pivotal in the development of a comprehensive approach to luxury for the company within Europe, including the creation of a dedicated luxury brands organisation and resources to support nearly 80 luxury hotels and 50 more in development in the Continent.
Jenni joined Marriott International from Starwood Hotels & Resorts where, for the past 12 years, she focused on the company’s luxury and lifestyle brands. In her most recent role, she lead brand management for Starwood’s luxury brands throughout Europe, Africa and the Middle East, with a portfolio of more than 100 hotels across 30 countries. In this role, she focused on growth in established and emerging markets, as well as brand-defining campaigns and high-impact partnerships with globally recognised influencers such as Margherita Missoni and John Malkovich.
Jenni has 20 years of luxury brand expertise, focused on marketing and communications strategies in the hospitality, entertainment and lifestyle sectors. Originally from the USA, she has lived in Europe for nearly a decade and is a global explorer at heart. She is passionate about the luxury sector, the ever evolving luxury consumer, and the opportunities this experience-rich segment provides to impassioned travellers around the world. She currently lives in London.
President, hotel operations, EMEA,
Simon oversees Four Seasons hotel operations across a portfolio that ranges from palace hotels in Europe to glittering skyscrapers in the Middle East and hideaway beach resorts (and one luxurious safari lodge) in Africa.
Working collaboratively with hotel owners and Four Seasons corporate and hotel teams, Simon ensures that each property’s unique attributes and each destination’s culture are reflected in everything from guestroom design to restaurant concepts, spa experiences, event spaces and more.
Simon views his role, and that of every Four Seasons employee, as a brand ambassador, exceeding the expectations of even the most well-travelled guests with the customised service and individual experiences that will continue to be the cornerstone of the company’s success. With several decades of service with Four Seasons himself, he’s adept at bringing the best out of the people who are the company’s greatest assets.
He joined Four Seasons in 1989, as an assistant manager at what is now Four Seasons Hotel London at Park Lane. After further assignments in London as well as Washington, he returned to the same hotel as hotel manager in 2000. In 2005, he opened Four Seasons Hotel Doha, and was promoted to regional vice president in 2011 before moving to Dubai for the brand’s first opening in UAE in 2014. During this time he also led the company’s Global Spa Task Force. He was promoted to his current position in 2016, and is now based in Dubai.
He holds an honorary degree from Glion Institute of Higher Education in Switzerland, and is a founding board member of the Enderun Hospitality Management school in the Philippines.
Vice president brand & marketing,
Small Luxury Hotels of the World
Having worked for Small Luxury Hotels of the World (SLH) for over five years, Tim is responsible for turning the brand’s image around in recent years, introducing the brand’s new logo and strapline ‘Independently Minded’.
His role comprises strategy for brand, omnichannel marketing and loyalty. As an experienced commercial marketer, his impressive resume includes working for brands such as Red Bull, Virgin and Vodafone.
Managing director UK, Secret Escapes
Sebastian has been managing director UK at Secret Escapes since December 2014.
Prior to this, he headed up the team in Germany in his role as managing director Germany, a position he took on when the company he co-founded, JustBook Mobile - a mobile first, last-minute hotel booking platform - was acquired by Secret Escapes in January 2013 as a route into the German market.
With more than 42 million members globally, and over 18 million members in the UK alone, Secret Escapes aims to inspire the world to escape with discounted flash sales of four and five-star hotels and holidays at up to 70% off.
Outside of the UK, Secret Escapes operates in Sweden, Germany, Poland, Denmark, Norway, Austria, Switzerland, Italy, Spain, Belgium, the Netherlands, the USA, Hong Kong, Malaysia, Indonesia, Singapore, France, Hungary, Slovakia and the Czech Republic.
Prior to Secret Escapes and JustBook Mobile, Sebastian started his career in strategy consulting at Bain & Company in Zurich, working across industries with a focus on Private Equity due diligence and corporate strategy. He has a PhD in Theoretical and Computational Physics, as well as a BA and MSci in Experimental and Theoretical Physics from the University of Cambridge.
His favourite destination is Argentina, and he loves to try outdoor sports in remote parts of the world, having recently been to Cuba, Myanmar and Taiwan.
Journalist & boutique hotel expert
Juliet’s travel tips and interior design articles appear in publications from Conde Nast Traveller to The Telegraph.
She has co-presented a travel show for Discovery, and is regularly a judge in travel awards.
Founding editor of Mr & Mrs Smith, Juliet is instinctive about the most stylish stays and now through Bouteco.co she steers hotel lovers with a conscience to the hotels with the biggest hearts.
There's nothing Juliet loves more than inspiring people to squeeze the most of time in a new destination, from the hip to the hyperlocal, as her recommendations in the Louis Vuitton London and New York City Guides attest.
Associate, Muza Lab
Severine studied interior architecture in France before moving to London and beginning her career in 2008.
Prior to joining Muza Lab, she was senior project designer with The Gallery, HBA International, and senior designer with RPW Design London.
She has designed and managed many high-end hotel projects worldwide, working closely with clients' needs and aspirations. She believes in creating unique interiors tailored to each project and giving it a sense of place in accordance with its surroundings.
A selection of her projects include Belmond Villa San Michele, Florence; Ananda, Goa; Grosvenor House Hotel, London; Park Hyatt, Suzhou; Westin Excelsior, Florence; Conrad Cairo; The Stafford Hotel, London; and Hotel Okura, Amsterdam.
Chief marketing officer, Silversea Cruises
Barbara joined Silversea for the second time in 2016 after a first appointment as SVP worldwide marketing and sales Europe until 2005.
Her other experiences include head of strategic marketing for Loro Piana, chief marketing officer for MSC and chairwoman of the Reputation Committee of CLIA.
Barbara holds a joint MBA from LBS and Columbia Business School and is a Doctor of Political Sciences and Economics.
Graham began his career at Saatchi & Saatchi and Young & Rubicam. After 15 years of working with premium and luxury brand clients including Orient Express, Sotheby’s and Cunard, he set up Cream in 2003 as the only independent media agency specialising in the premium and luxury sector.
Cream is a UK-based boutique media and communications agency specialising in connecting brands to affluent and high net worth audiences. One of the fastest growing privately owned companies in the country, it has a reputation for facilitating remarkable interactions between audiences and brands.
Cream’s rich portfolio of clients include Charlotte Tilbury, Lacoste Footwear, Boodles, The Watch Gallery, Heal’s, Constance Hotels, William & Son, Kurt Geiger, and Land Securities.
Director of strategy and insight, Cream
Charlotte joined Cream as a graduate and worked her way up to Director of Strategy & Insight in under four years. Her success has stemmed from a tenacious approach to new business and the development of exciting new revenue streams for Cream. Her affinity and instinct for luxury marketing has enabled Cream to secure business most recently from Heal’s, Farrow & Ball and Bucherer. Charlotte now oversees the strategy for all Cream's clients, having previously run the luxury department where she built and nurtured a talented team of luxury marketeers. She views her role as that of provocateur, working hard to invigorate Cream's thinking when it comes to brand strategy.
Global head of luxury goods research, Euromonitor International
Fflur manages the research programme for the global Luxury Goods industry at Euromonitor International, which she joined in June 2001.
In her current post, Fflur has direct responsibility over the content and quality of Euromonitor’s Luxury Goods research, which provides strategic analysis of the global market as well as in-depth coverage of 32 countries worldwide. She is also responsible for working with the international client base of Euromonitor’s online Luxury Goods Passport.
Before heading up the Luxury Goods industry in September 2008, Fflur also managed the research program for Consumer Appliances and Financial Cards for seven years, with regular contributions to leading international industry events and publications.
Fflur has also had numerous articles published in professional publications and is frequently involved in key luxury goods events around the world. She has a Bachelor of Arts degree in Modern Languages, Linguistics and Marketing Research from Middlesex University in London and as an undergraduate student she also studied Dance on a Bachelor of Arts degree programme at the Northern School of Contemporary Dance in Leeds.
Holly Tuppen, co-founder, Bouteco
Holly’s (hollytuppen.com) passion for travelling the world responsibly started in 2008 when she set off on an around-the-world-without-flying adventure.
Sailing, cycling, walking and hitchhiking the world’s most epic oceans, deserts and mountain ranges, saw Holly meeting many marvellous people along the way and documenting her travels in one of the first ecotourism blogs.
Holly returned to spread the word about green travel through marketing for Greentraveller, freelance writing for The Ecologist, Responsible Travel and The Guardian and as editor of Green Hotelier, part of the International Tourism Partnership (ITP).
Holly is now working with fellow travel expert Juliet Kinsman to set up Bouteco (bouteco.co); a platform sharing the world’s most beautiful hotels that do good, and a consultancy to help hotels become more sustainable and communicate their efforts in an engaging and inspiring way.