Little Emperors founder Rebecca Masri says AI has greatly benefitted the luxury travel business, but vows it will never replace its human advisors.
Rebecca Masri, founder of Little Emperors, believes using chatbots would be a misuse of AI in the luxury space
Little Emperors has vowed to “never” use chatbots, warning that the erasure of human advisors would be an “outrage” to luxury travel.
The elite booking platform has been supportive of AI [artificial intelligence] since its 2010 inception, hailing the technology as integral to its success in this competitive market.
Advisors in its independent travel consultant programme, MyLER, have access to a highly streamlined booking system, as well as virtual training and content galleries.
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