TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

PPA Independent Publishing Company of the Year 2019
Campaign Business Media Brand of the Year 2020

Champagne toasts new initiative to drive tourism

A new tourism partnership is hoping to draw attention to the highlights of France’s Champagne region beyond just tasting its most famous export.

TRFBLI
Vineyards in France
Vineyards in France
Sharelines

Sarah Flook: “The trade is very important, as we hope they will be able to help their high-end clients put together itineraries based on what we have on the website.”

The collaboration between the champagne producers’ association, Comite Champagne, and regional tourism board Grand Est will now see a number of experiences and accommodation collectively showcased to encourage more visitors to explore and stay longer. Grand Est encompasses 10 departments including five which Champagne AOC is spread across – Aisne, Aube, Haute-Marne, Marne and Seine-et-Marne.


With the UK sending the largest number of international visitors to the region and consuming the most champagne outside of France, La Champagne, Refined Art de Vivre had its global launch at the French Ambassador’s residence in London.


It’s been dubbed the “first-ever champagne wine tourism brand” and has a website (visitlachampagne.travel) about the region, accommodation and experiences, all provided by “ambassadors of the brand” – such as champagne producers, tourism sites, artisans and service providers. The website launched with 15 experiences but there will be 100 by the end of the year.


Sarah Flook, marketing manager, Grand Est Regional Tourism Agency, said: “The trade is very important, as we hope they will be able to help their high-end clients put together itineraries based on what we have on the website.”

TRFBLI
Add New Comment
Please sign in to comment.

Most read features

Taking green living to a whole other level

Taking green living to a whole other level

The latest operator brochures that could help boost your business

The latest operator brochures that could help boost your business

30 Under 30: Meet Claire Blake

30 Under 30: Meet Claire Blake

Winter sun options for clients who missed out on summer holidays

Winter sun options for clients who missed out on summer holidays

Our Next Events

TTG Restart: Travel Festival

TTG Restart: Travel Festival

One Week at a Time

One Week at a Time

TTG Florida Fest

TTG Florida Fest

Virtual Luxpo

Virtual Luxpo

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU