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St Tropez scene

St Tropez scene

Meanwhile on May 13, Hotel Lou Pinet will open in St Tropez, five minutes from the Place de Lices and close to sought-after beaches.


The hotel was four-star but will be taken up to five-star level and see its room count reduced from 40 to 34, with another refurbishment by Zana.


There will also be an outpost of Riccardo Giraudi’s famous Beefbar, which can already be found in Paris, Monaco, Mykonos and other global hot spots; with the focus on the finest cuts of beef alongside grilled fish, ceviche and carpaccio.

Hotel Lou Pinet sits in private gardens, which have been enhanced by Mediterranean landscaper Jean Mus.


“We wanted to keep the old charm of St Tropez that people know it for, respecting all the detail and also putting some of our family’s art into the hotel too to give it a homely feel,” added Pariente.


“We hope people may also combine the two – Crillon Le Brave in Provence and St Tropez.”


A third project, Hotel Le Coucou, is being built from scratch in Meribel in the French Alps and is set to open this December.


Created by acclaimed Paris-based interior designer Pierre Yovanovitch, it will have 55 guest rooms, two private chalets with pools, two restaurants, a six-room spa with pool and two kids clubs for toddlers and teenagers. The slopeside hotel will be ski-in, ski-out and include a high-end equipment hire and storage area.


“There is nothing like this in Meribel, especially not a hotel with ski-in, ski-out access,” said Pariente. “We will be introducing standards that just do not exist there at the moment.”


The UK is expected to be a big market for all three hotels, with the group being represented here by Boutiquologie.


Maisons Pariente is also hoping to open a hotel in the district of Le Marais in Paris in 2021.

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