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Campaign Business Media Brand of the Year 2020
Travel Media Awards Trade Publication of the Year 2020 - Print & Online

Simpson hails success following trade strategy

Villa Canopee, France
Villa Canopee, France

Simpson Travel is reaping the rewards of a year of structured trade strategy and is “quietly confident” of a stronger 2020.

Managing director Graham Horner said: “Trade business is massively up, with agents’ contribution more than double where it was 12 months ago. Last year was a really challenging one for those of us focused solely on the Med, with a very difficult peaks period. But this year, January was 25% up and we’re finding our way again.”

Head of sales Kathryn Coles, who initially joined Simpson a year ago to focus on the trade, said business was “booming” via a selected group of agents who “really get behind us”.

“We’ve made it easier for agents to work with us, from the commission structure to goal-setting, and ensuring benefits such as travel concessions,” Coles said of her year-one undertakings.

She added that customers were requesting more pre-bookable experiences, such as chefs, yachts, surf lessons and wellness weeks. “People want more than a fly-and-flop trip, and the potential to add on extras is a further opportunity for agents.”

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