The luxury operator is to sell cruise holidays for the first time.
Part of Travelopia, the operator will now feature cruise-and-stay holidays around the world from a range of high-end cruise lines including Regent Seven Seas Cruises, Seabourn, Star Clippers and Holland America Line.
The company said its range of options would be “perfect for cruise first-timers”, matching up five-star hotels and luxury land experiences with a range of cruises in Europe, Asia and the Caribbean.
Sovereign’s cruise-and-stay holidays will also include complimentary options such as private city tours and shore excursions during the cruise.
The range features itineraries such as a nine-night holiday combining the Venice Simplon-Orient-Express, a night in Venice and a seven-night Seabourn Odyssey Adriatic and Greek cruise from £7,372pp, including flights.