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WTM London 2019: Elegant unveils Tamarind plans

Elegant Hotels will be highlighting a series of developments including the move to turn Tamarind into an all-inclusive property.

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Elegant plans to turn Tamarind into an all-inclusive property
Elegant plans to turn Tamarind into an all-inclusive property

The hotel group, which was purchased by Marriott International last month for £100.8 million, subject to shareholder approval, runs seven hotels in Barbados. Marriott said it is making the acquisition to “fuel” its growth into the all-inclusive resort market.


This comes as Elegant Hotels announces plans to turn Tamarind into its “finest” family-orientated all-inclusive property with a focus on offering high-quality cuisine and family soft-adventure activities.


Sylvia Scholey, vice-president of sales, marketing and e-commerce at Elegant Hotels, said: “We saw the increasing demand for all-inclusive properties on the island and globally, so we wanted to serve our clients’ needs.


“Our other all-inclusive properties are all very popular and we knew Tamarind would be received well as an all-inclusive resort for those seeking soft adventure and great dining.”


Another family-themed development is Elegant’s new collaboration with baby gift brand My 1st Years to create a seven-night all-inclusive package, called My 1st Vacation, which has been designed to appeal to families with pre-school children.

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