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Seller of the week

30 Jun 2016

Mystery Shopper's seller of the week: Aimee Morgan, Beaver Travel

This week our clandestine consumer visited Elgin in Scotland shopping for a couple’s minibreak to Dubai.


The mystery shopper visited two travel agencies in Elgin, Scotland, and requested a long weekend in Dubai for two people in September, with a budget of £2,000.


They then made two Google.co.uk searches using the term ‘Dubai city break’.

The winner

The winner

Beaver Travel

2-6 South Street


Score 88%


Mystery Shopper said: I was seen to straight away by a friendly and smartly-dressed consultant who asked how they could help. The store looked clean, well lit and inviting and even featured a cafe, which was a nice touch. The consultant seemed knowledgeable about the destination and had visited before. They asked about my needs and said they would call an operator to get some deals. They even offered a personal recommendation for a hotel near the beach. I felt they helped bring the holiday to life. The consultant suggested three nights’ half-board at the Ritz-Carlton for £1,758 – booked through If Only – which included direct flights from Glasgow with Emirates and private transfers. They asked if I would like to book there and then; when I declined they remained just as polite and friendly. They explained that deals changed on a daily basis and offered to email the quote. I left feeling confident about the quality of the package offered.

Meet the consultant

Alison Jones,

Store manager,

(winner Aimee Morgan was on annual leave)

Beaver Travel


How long has Aimee been with Beaver?
For 10 years now. She started working in 2006.

What is Aimee like to work with?
She’s very thorough, welcoming and pleasant. Actually she just became assistant manager.

How common is a Dubai booking?
Aimee sells a lot of Dubai. She went there on a fam trip a couple of years ago.

Any tips for selling it?
Let people know that it’s only a seven-hour flight away and tell them about the hotels that offer half-board as eating can be very expensive.

What’s popular at the moment?
River cruising and long-haul cruises to the Mediterranean and Far East.

Any upcoming fam trips for Aimee?
We are waiting for something like Australia or Sri Lanka. She is due something juicy.


React Surveys explainer / disclaimer

TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.

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