Seller of the week

09 Jun 2016

Mystery Shopper's seller of the week: Annie Springall, Thomson

This week we’re in Scarborough looking for a holiday to Jersey with a budget of £1000


The mystery shopper visited two travel agencies in Scarborough, North Yorkshire, and requested a week’s holiday in Jersey for two in September, on a budget of £1,000.


They then made two searches using the term ‘Jersey short break’.

The winner

The winner


2 Newborough


Score 94%


Mystery Shopper said: The shop was tidy and I was greeted almost immediately. The friendly and helpful consultant offered me a chocolate and gave me their full attention from the outset. I got the impression the consultant was very proficient at their job as they answered any questions I had with ease. I described my requirements and the consultant quickly provided two options, both of which were printed out for me to take away. The most suitable suggestion was the Stafford Hotel on a half-board basis, with flights provided through The price was just over budget at £1,019. I didn’t feel pushed into deciding there and then – the consultant allowed me to go home and consult my partner and offered me their business card. They also said I should call if I had any queries.

Meet the consultant

Annie Springall,

Travel adviser,



Have you been in travel long?

Six years now. I came straight from school and always wanted to be an agent.


Have you always worked in the same role?

I started as a part timer in my local town then moved here to work full-time. I’m now third in charge.


Is Jersey very popular?

We don’t get that many requests for it. Perhaps because we’re up north so it’s quite a long way to go for a UK break.


What is the most popular UK break for you?

London – we do a lot of two-night theatre breaks.


Any holidays planned?

I’m going to Mexico in a month with a friend. We’re going to stay at the Hotel Riu Palace Las Americas.

React Surveys explainer / disclaimer

TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.

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