The mystery shopper visited two travel agencies in Spalding, Lincolnshire and requested a seven-night holiday for six friends in June with a budget of £4,800.
They then made two Google.co.uk searches using the term ‘Ibiza clubbing holiday’.
60 Swan Street
Mystery Shopper said: Both inside and outside the store were clean, tidy and welcoming. I was greeted with smiles by the agents. One offered help, and I had their full attention. The consultant had been to Ibiza and was very enthusiastic and knowledgeable. They put forward a range of holidays, and discussed the positives and negatives of them all, to help narrow down my decision. Their questions were open-ended and they built a good rapport with me. When we settled on a package for £3,288 at Coral Star Hotel, flying from East Midlands, they downloaded the relevant pages from the brochure and provided a full price breakdown. They advised that prices could change and availability was tight. They offered to call all five of my friends to take individual payments. I felt valued as a customer but not pressurised. Later I received a text to say flying from Stansted could save another £300, and advising there were only four rooms left.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.