The mystery shopper visited two travel agencies in Dunfermline and requested a beach holiday for two people in Mexico in January 2017, with a budget of £9,000.
They then made two Google.co.uk searches using the term ‘Mexico holiday’.
Ramsay World Travel
Mystery Shopper said: Although the shop’s decor was slightly dated, this initial impression was soon forgotten because of the friendly and relaxed manner of the smartly dressed consultant who approached me, and instantly put me at ease. He asked me lots of questions about what type of holiday I wanted in Mexico and which airport I preferred to fly from. He then showed me resorts on the computer – two hotels were outstanding and made me want to book. The consultant had excellent knowledge of Mexico and recommended Cancun as the best option. He showed me three holidays that were all well within budget and gave me details about room upgrades. The best deal was 11 nights’ all-inclusive at the Hard Rock Hotel in Cancun with Thomson for £4,488. I said I could not decide immediately and the consultant gave me his contact details. He respected my wish for time to read through the brochures before making a decision.
Ramsay World Travel
How long have been with Ramsay World Travel?
I’ve been here for 15 years – the whole of my career in travel.
How often do you sell Mexico?
It’s really popular, especially with the direct flights from Glasgow to Cancun with Thomson and Thomas Cook.
What are your tips for selling the destination?
Mexico is really good value, the standard of hotels is great and there’s lots to see on excursions.
What’s hot right now?
North America – particularly Las Vegas, New York and Florida. Thailand has also been a big seller because the prices are so good.
Destinations on your bucket list?
Japan. I’ve booked a few escorted tours there lately – the history looks amazing.
What’s your next big trip?
I will be going back to Australia later this year. I’ll be travelling to Perth and then heading to the Gold Coast.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.