The mystery shopper visited two travel agencies in Cambridgeshire’s St Neots, and requested a 14-day cruise in May or June 2017 for a couple in their 50s to the western Mediterranean, with a budget of £4,000.
They then made two Google.co.uk searches using the term ‘Med cruise from UK 2017’.
Mystery Shopper said: This site stood out because it had a 4.5-star rating and I could soon see why it had such an impressive reviews. The website was well laid-out with all the relevant search options clearly displayed, making it easy to search for a cruise that matched my requirements. The pricing was also clear and I quickly found a 14-night cruise with Royal Caribbean departing from Southampton that was well within budget at £3,563. The phone numbers were well displayed at the top of the page and during all the booking steps. The process flowed so well and all the information was so easily accessible that I didn’t feel that I needed to call a consultant to make the booking. I was impressed that I could choose the deck and cabin, as well as my dining options and also opt to pay my onboard gratuities. I would have been happy to book through the site and I felt confident about consumer protection because I could see the Atol and Abta logos.
World cruise expert and Planet Cruise TV host Keith Maynard shares insight into four popular Mediterranean cruise stops:
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.