Seller of the week

07 Apr 2016

Mystery Shopper's seller of the week: Sally Preston, Peakes Travel Elite

This week we went undercover in Shrewsbury where the winning seller wowed our shopper – achieving a perfect score!

Mystery Shopper Sally Preston

Sally Preston of Peakes Travel Elite scores a perfect seller's score

The mystery shopper visited two travel agencies in Shrewsbury and requested a week's all-inclusive holiday to Bodrum, Turkey, for two adults
and one child, with a budget of £2,400.


They then made two searches using the term ‘Bodrum all-inclusive holidays’.

The winner

The winner

Peakes Travel Elite

11 Mardol, Shrewsbury


Score: 100%


Mystery Shopper said: ­The window display was enticing and I was greeted by a smartly dressed consultant with a friendly smile and invited to take a seat.


I was made to feel welcome and was very impressed with the sales process – the consultant took time to ensure they would recommend the perfect holiday. They involved me throughout the process.


They suggested seven nights all-inclusive at the Salmakis Resort & Spa, booked through Jet2holidays. The holiday was well under budget at £1,685 and included transfers and a free child place. They explained the hotel was family friendly, just a short taxi ride from town, required a deposit of £60pp, and explained baggage allowances.


They also said we needed visas, which they would arrange. To seal the deal the consultant advised that prices and availability could fluctuate and offered multiple options for following up, although I never felt pressured into booking.

Meet the consultant

Meet the consultant

Sally Preston

senior travel consutlant

Peakes Travel Elite


Have you been in travel long?

For 11 years now. I studied travel and tourism and started as an apprentice at Travelcare in Wellington, where I spent seven years.

Is it something you’ve always wanted to do?

Yes, since I was about five or six – it’s in my blood!

Favourite fam trip?

Norway with Nordic Experience. We went in winter and it was just spectacular – we saw the Northern Lights, went whale watching and did a boat safari around the Lofoten Islands.

Any bucket list destinations you are yet to visit?

Santorini – hopefully next year for our honeymoon.

What’s the number one requirement for family holidays?

Adjacent rooms.


Are all-inclusive holidays still popular?

Yes, but this year people seem to want something different – to go on a little adventure.



React Surveys explainer / disclaimer

TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.

Add New Comment
Please sign in to comment.
Show me more
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top