The mystery shopper visited two travel agencies in Shrewsbury and requested a week's all-inclusive holiday to Bodrum, Turkey, for two adults
and one child, with a budget of £2,400.
They then made two Google.co.uk searches using the term ‘Bodrum all-inclusive holidays’.
Peakes Travel Elite
11 Mardol, Shrewsbury
Mystery Shopper said: The window display was enticing and I was greeted by a smartly dressed consultant with a friendly smile and invited to take a seat.
I was made to feel welcome and was very impressed with the sales process – the consultant took time to ensure they would recommend the perfect holiday. They involved me throughout the process.
They suggested seven nights all-inclusive at the Salmakis Resort & Spa, booked through Jet2holidays. The holiday was well under budget at £1,685 and included transfers and a free child place. They explained the hotel was family friendly, just a short taxi ride from town, required a deposit of £60pp, and explained baggage allowances.
They also said we needed visas, which they would arrange. To seal the deal the consultant advised that prices and availability could fluctuate and offered multiple options for following up, although I never felt pressured into booking.
senior travel consutlant
Peakes Travel Elite
Have you been in travel long?
For 11 years now. I studied travel and tourism and started as an apprentice at Travelcare in Wellington, where I spent seven years.
Is it something you’ve always wanted to do?
Yes, since I was about five or six – it’s in my blood!
Favourite fam trip?
Norway with Nordic Experience. We went in winter and it was just spectacular – we saw the Northern Lights, went whale watching and did a boat safari around the Lofoten Islands.
Any bucket list destinations you are yet to visit?
Santorini – hopefully next year for our honeymoon.
What’s the number one requirement for family holidays?
Are all-inclusive holidays still popular?
Yes, but this year people seem to want something different – to go on a little adventure.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.