The mystery shopper visited two travel agencies in Evesham, Worcestershire, and requested a 10-day music-themed tour of the US’s Deep South for two in May with a budget of £7,000.
They then made two Google.co.uk searches using the term ‘USA Deep South music tour package’.
57-59 Port Street
Mystery Shopper said: The window looked attractive and displayed the latest deals and the interior had neatly arranged brochure stands. I received a warm welcome from a friendly consultant. They were smartly dressed and seemed professional and enthusiastic. I was asked lots of questions to establish my needs. The consultant found three options, explaining their pluses and minuses. They gave me brochures and time to read them so I could see which suited me best. The consultant recommended Titan’s Southern Sights and Sounds trip as it had door-to-door chauffeur service and visited all the places I was interested in. It came in under budget at £5,098 and the consultant said it was good value. I was urged to book soon as the trips are popular and availability changes quickly. I was given a brochure to take with me and the consultant emailed me a quote and gave me a business card. They also said they would follow up with a call two days later, which they did.
How long in travel?
Since 1989. I’ve been with Carrick for about seven years.
Is the Deep South a popular destination for you?
Yes. We do a lot of touring, and the US often gets asked for.
Tip for selling it?
It’s the 40th anniversary of Elvis’s death this year, so make sure clients plan Graceland visits early and book in advance.
Any trips lined up?
I’m off to Iceland for four days and I’m praying that the Northern Lights will be dancing for us.
It was a world cruise for two people, at £29,000pp.
Bucket list destination?
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.