The mystery shopper visited two travel agencies in Bristol and requested a sight-seeing holiday for 16 days for two people to China in April, with a budget of £8,000.
They then made two Google.co.uk searches using the term ‘China escorted tours’.
Wendy Wu Tours
Mystery Shopper said: The site was clearly laid out and easy to use. The images brought the destination to life. A Freephone number was advertised. A section of the website had recommended tours for a first-time visitor to China. I looked in more detail at the 16-day Wonders of China tour from £6,690. Dates and prices were clear, and the itinerary impressed with detailed descriptions of the hotels. It fit my needs perfectly with the Great Wall of China and the Terracotta Warriors included. The inclusion of a free two-night stay in Hong Kong if I booked before a certain date provided an incentive to book. The tour descriptions were extremely helpful – there was even guidance about what to expect from mealtimes. There was also an option to tailor-make a holiday, another incentive to book if the set tours had not been within budget. I had everything I needed to inspire me to make an informed decision.
(The cost of all meals is included in Wendy Wu group tours)
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.