The mystery shopper visited two travel agencies in Belper, Derbyshire and requested a seven-day holiday to Corsica for a family with two teenage children, travelling in August 2017, with a budget of £6,000.
They then made two Google.co.uk searches using the term ‘Corsica summer holiday’.
2nd: Co-operative Travel
3rd: Belper Travel
Mystery Shopper said: The website was one of the top Google results. It was very easy to use, with contact details clearly displayed. The site also had a lot of information about the area, the resort and why to visit, before I reached the search option. When I entered the details on the search option, a pop-up screen came up with a price, and there were numerous extras for everyone, including water sports, that could be booked on arrival. When I phoned the consultant, they were polite and friendly throughout. They appeared very knowledgeable and made excellent recommendations. They offered a package for the San Lucianu Beach Resort with flights from Heathrow for £4,916. They talked through several different room types and explained the cost to me, as well as the extra activities available. I thought the hotel was excellent and met my needs well. The consultant sent a professional email quote with all the details.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys,and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.