Celebrity reveals 'last chance' to win Apex places

The line’s #RacetoApex incentive, taking place throughout February, will give away 29 staterooms for upcoming trade shakedown cruises onboard the ship.

Any Celebrity booking made will give an agent a place in a daily prize draw – with Apex or Edge sales earning two entries.

More than 1,000 agents have already claimed places on two Apex pre-inaugural sailings departing on March 28 and March 30 from Southampton.

Apex will then sail an ex-UK mini-season around the Mediterranean and Northern Europe.

Technology activist Reshma Saujani, founder and chief executive of non-profit organisation Girls Who Code, was announced as godmother for Apex during Celebrity’s Travel Agent Appreciation Awards in London on Thursday (16 January).

Speaking to TTG at the event, UK and Ireland chief Jo Rzymowska said the line had enjoyed “a good start out of the blocks” for wave thanks to its new media campaign, alongside its collaborations with agents.

Assessing the market, she said “without a doubt” the recent UK general election result had created greater consumer confidence – prompted by a surge in the value of sterling after the Conservatives won an 80-seat majority in Parliament.