EasyJet holidays is launching new initiatives to support its trade partners as high street travel agents reopen their doors.
The operator is supplying easyJet holidays-designed and branded marketing collateral to more than 1,000 high street stores from Monday 19 April.
EasyJet holidays is also launching a weekly draw for two trade agents to win one of eight holidays each week for four weeks. Agents who make a booking with easyJet holidays between 19 April and 16 May will be automatically entered into the weekly draws, with the first draw taking place on 26 April.
The winning agents, who will be announced on the easyJet holidays agent Facebook page, will then be given a £1,000 easyJet holidays credit to be used on any holiday across its European network.
EasyJet holidays will also run customer events and virtual agent training, to re-familiarise agents with the easyJet holidays brand and proposition and “provide up-skilling for trade partners who are returning to work”, either online or in store. The events and training sessions, run by the easyJet holidays in-house distribution team, will seek to raise awareness of the brand and “re-ignite customer trust and enthusiasm for holidays to European holiday hotspots”.
Brad Bennetts, head of distribution for easyJet holidays, said: “Ever since we launched to trade in August 2020 we’ve been blown away by the response. So, as high street travel agents set to return to store, we want to show our support as they get back to business.
“We’re really looking forward to announcing the competition winners and to supporting our trade partners as they start to reopen, and continuing our successful partnership with the trade for this summer and beyond.”
Clients booking through trade partners can utilise the operator’s flexible booking options, such as the freedom to change their holiday up to 28 days before departure.