Feefo, the reviews and customer insights technology company, has appointed former James Villa Holidays boss Tony Wheble as non-executive chairman.
Wheble was behind the private equity-backed management buy-out of the villa brand and went on to sell the business to Wyndham Worldwide.
Feefo helps businesses collect purchase-verified reviews and customer data.
Chief executive Matt West said: “We are delighted to have someone with Tony’s business acumen join us as chairman.
“Tony has significant experience of working in customer-focused organisations where data, insight and technology are key business drivers.”