G Adventures founder Bruce Poon Tip has been confirmed as a keynote speaker at WTM London.
Poon Tip set up GAP Adventures, which later became G Adventures, when he was just 22.
He will give an insight into his success and views on the industry on November 5 – the first day of WTM London – and reveal the results of the first global State of Purpose in the Travel Industry survey for travel agents, providing insights from the company’s experiences as a “purpose-driven” travel brand.
G Adventures now takes more than 200,000 travellers on 700-plus tours to more than 100 countries and has won global accolades for its workplace and management ethos, as well as its commitment to social enterprise and ethical travel.
In 2003, Poon Tip founded Planeterra, an NGO helping local people develop their communities, conserve the environment and provide social solutions to local business challenges.
He has presented TED talks and has been called on to share his expertise on sustainable development with the World Bank and Unesco.
Poon Tip is also the author of the bestselling book Looptail: How One Company Changed the World by Reinventing Business.
Poon Tip said: “The travel industry has the power, and the responsibility, to change lives and make our world a better place. Reconnecting with our purpose is more important than ever.
“Being part of something bigger than ourselves – part of a movement committed to sustainable travel – is what has united our employees, travellers and partners around the world for more than 28 years.”
The appearance of the Canadian entrepreneur is part of WTM’s commitment “to offer unrivalled business ideas” for delegates.
WTM London senior director Simon Press said: “In recent years, Bruce Poon Tip has been asked to share his expertise with some of the biggest organisations in the world, and we’re thrilled he is taking time out to speak at WTM London.
“G Adventures has led the way in small-group travel for over 25 years, enabling people to see the world as well as supporting local communities. G Adventures has changed the landscape of adventure travel and continues to innovate.”
Poon Tip will speak from 2pm-2.45pm on the Global Stage.