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Intrepid introduces ‘long overdue’ tours for solo parents

Operators
Gary Noakes
15 February 2018

Intrepid Travel is claiming an industry first by targeting the market for single parents and their children with a range of packages.

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Six tours aimed specifically at the UK’s two million lone parents have been introduced in a move the operator says is “long overdue”.

“You only need to look at family holiday packages widely advertised by the travel industry to see they cater for two parents and two children,” said Dyan McKie, Intrepid’s family trips brand manager and a single mother herself.

“In many ways this assumption is archaic and doesn’t reflect today’s families. The travel industry caters for so many niche groups but solo parents have been ignored for too long.”